With 3 billion 15 to 24-year-olds worldwide, youth culture is constantly evolving and is more global, connected, empowered and dynamic than ever before. So it’s not enough to assume that we know what’s going on.

Instead we thought we’d let them tell us want they really think, in their own words – directly on a blog site. Heygrandpablog.com is part of iris’ commitment to youth insight.

To find out more and for an introduction to some of the most articulate and influential kids from around the world, take a look at our magazine by clicking on the link on the right.

While you’re there don’t forget to view the video for a preview of the ‘Teen Commandments’ – the key do’s and don’ts of engaging this influential market.

To learn more about what this means for your brand, get in touch with us at hello@heygrandpablog.com

Alternatively if you’d like to comment or simply find out more, get in touch at questions@heygrandpablog.com