Oct8

Laureline, 16, France

The first thing to see is the center of the city, the old town. As in several cities, here in Grenoble, the medieval town is always visible, and constitutes what is called ‘downtown’ in English. Well, downtown you can find shops, pubs, beautiful old buildings, little streets that can only be taken by feet, green areas, and museums… This isn’t too big, you can easily see the whole of downtown in two hours by foot. That’s the part of the city I would go to if I ran my town.

I would first walk inside the tiny streets, observe the ancient buildings, get lost in my own city! I would try to look to these places I’ve seen thousand of times but with visitors’ eyes…it really can change your world! Then I’d go to see the main pedestrian precinct and the tourists’ spots; because monuments are always encircled by green areas, with fountains and flowers! And I would stop to sit on a bench and smoke a cigarette.

In Grenoble, there is a tourist thing I have never done but I would love to take the time to try, you can take a cable-car downtown to arrive to the top of a big mountain, the place is called ‘la Bastille’. But the interesting thing is the cable car itself, you sit in a glass bubble!

Then I would look at the shop fronts and sometimes enter if the place seems interesting, or weird, or funny! I can’t pass in front of that medieval shop (which you can only enter if you pass in a dark alley) and not go in! I would also enter in all the shops that smell of incense because I like the atmosphere in these ones.

I don’t refuse to go in big corporate shops like Virgin, H&M etc I’ve found great things there. But my first pleasure is to find little shops, where you can find a warm and friendly atmosphere, where you feel that the person who owns the shop has put his own personality in the place. For example, I would go to that bookstore where you can see each employee’s selection!

And after all this day of walking, I would stop to sit in a park, eat an ice-cream like when I was a kid or maybe go enjoy a drink in a pub with friends! So…obviously, the things I find important are the green areas, the pedestrian precincts and the original places! I would get rid of cars and traffic-lights, I would improve the structures for bicycles (set out cycle lanes for example), I would greenize the city and the campus, I would put money into public transports (more buses, special prices, possibility buses which are going to close cities without paying more…in fact, here there are two transport systems: one for the city itself and one which permits you to go to close by cities..and you have to pay two different subscriptions!)

On another note, I would do anything to make the city cultural and the nightlife more alive! There is a huge lack of communication about what concerts, exhibitions or festivals are on. So the first thing would be to replace ads everywhere (on the bus for example) with information about what cultural things you could try to see, or hear, or smell this week!

I would also put money in cultural associations and little concert places…and even help all of these tiny places I talked about, full of their manager’s personality! These little particular shops and concert places and weird pubs are essential for me. I would encourage it all the way!

The most dreadful thing that could happen would be that, because of big corporations, every city’s downtown becomes the same: you run any city in France or in Europe and you pass in front of Zara, H&M, SFR… which are presenting the same shop-windows anywhere you go.

Oct8

Leia, 16, New York

If I ran my city for a day…

If I ran New York for a day…the possibilities are endless, aren’t they? New York is a massive city with a lot of boroughs, there is almost too much that you could do that it may be hard to even begin to pick.

There is not much about New York that I dislike, hence why I am still living here! I live in Brooklyn now and I think part of what attracted me to Brooklyn in the first place was the more “neighborhood” feel it had to it than any neighborhood within Manhattan. Manhattan can be pretty overwhelming sometimes, and it is nice to have it so close and then be able to come back to a quiet apartment in a very cultured neighborhood with people you see every day. I love the idea of community in that sense – seeing the same people every day, having people on your block you can wave at. It really makes you feel like a part of something greater, it helps you feel like you “belong.” I do not know how I would achieve the goal of having everywhere in New York have this sense of community but I know I would like it to somehow happen.

One part of the city I really dislike is 34th street - 23rd street on Broadway (or around that general vicinity). It always really creeps me out, I hate walking around there late at night. It is just completely empty and eerie and there are always really strange groups of people that just stare at you for blocks. To change that I might put something that would attract more activity to that area so it was not so desolate…and not in a good quiet way (like in Tribeca, where it’s pretty quiet in most parts but you do not feel unsafe). Maybe put up a twenty-four hour bodega, even a club…anything to get rid of the unsettling atmosphere that plagues the area. I would probably get rid of all the advertising in Times Square too because it is really ugly, but I never really find myself up there anyway.

I would make it mandatory that you walk fast or refrain from positioning yourself in the most inconvenient spot in the middle of the sidewalk to stop and talk or look around. It is the worst when you are in a rush and you have to dodge five people in a row who are just making themselves huge obstacles. I would also ban pan flute players in the subway. They are the worst and honestly make me cringe every time I hear them. I am all for performing in the subway but the pan flute is NOT OKAY…ever (in my personal opinion).

To improve transportation, I really like how the L train tells you when the next train will be arriving; it saves you from stressing out wondering when the next train will finally come. It is one of the worst feelings (for me, anyway) to just sit there waiting into the dark abyss that is the subway tunnel, impatiently waiting. That notice just helps to put me to ease most of the time. Also I would put more money into fixing up the subway stations, making them cleaner…newer subway cars that have those screens that tell you what subway stops are coming up. Also hopefully I would eventually get rid of the need to make really annoying weekend service changes that make it almost impossible to navigate from point A to point B! I would also add an extra car the G train, just so it wasn’t so short and awkward looking and so you wouldn’t have to run to the middle of the platform to catch it (because if you didn’t catch it in time, you would have to wait another solid 25 minutes).

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I feel like the crime situation is handled pretty well…definitely better than many years ago. There’s not all that much you can do at a certain point. I believe that the city is doing a pretty good job at reducing pollution, as far as I’m concerned anyway. Maybe again, improving the subway system even more so that it is unnecessary to use a car or something that creates pollution.

I believe that New York is doing pretty well as of right now and there isn’t much I would change if I ran it for a day. Maybe require every building to have ivy or vines crawling up the walls? Not for any real reason other than the fact it’s pretty :)
…But that would be silly!

Oct7

Caroline Daniels, iris

You’ve told us about where you live, what you like to do & your favourite places to go. You all live in different cities - so we wandered what you would do if you were to run your city for a day? Are there things that you’d like to change? What new initiatives or laws would you introduce? How could you improve public services, transport & engagement with arts & entertainment? What would you tackle first?

Let us know your ideas on how you would make your city a better place to be.

Jul28

Ruby Pseudo

‘Giving it a shot might not make you a winner, but giving it up will definitely make you a loser.” Allen, Beijing…

It’s funny isn’t it? I’m always hearing people talk about widgets, applications this, online social network that, but – at the heart of what Laureline, Leia and Allen all talk about – none of these things really matter, nor even exist.

Following on from our last ‘assignment’ around their thoughts on the recession, we asked the bloggers to tell us about stuff that made a difference to them, about stuff that has a positive impact and feel in their wide, wonderful worlds…

Laureline talks us through her time in the mountains, 50km away from Grenoble and Leia her time in the woods, by the lakes and out in the middle of the sea, rigging the boats. Allen talks eloquently on team spirit, playing the game and how winning isn’t the ‘all important’ everything. With Laureline, out there in her new, wide-open space, she even writes the words ‘green’ in capitals…  It’s an interesting thing to consider isn’t it? There we are, shovel shuffling them online, and the times they’re enjoying the most cost nothing and exist outside of a cable connection. Leia visits a place with no phone service and whiles away her time without the Internet… ‘Back to Basics’, it seems, works too.

I think, all too often, brands build ways to bring people together that are immersed in the modern. They forget the beauty of open fields and bright, blue skies and put the youth market indoors, online, and almost ‘out of the way’.  As the rise of festivals across the world, [and the attendant international audience all show], however, this is how the global truly like to gather. Feeling part of something, and feeling part of a bigger something genuinely matters.

I love the essence of emotional education that comes through with each of the blogger’s brilliance too. Allen’s piece, for example, is loaded with life lessons, from the coach’s thoughts on spirit and winning through to the importance of dreaming; rather like Leia loosing herself on the road and getting in to ‘this zone, where you forget about everything and just listen to your music’. Passing on their own, worldly wisdom is a big part of what they like to spend time doing, whether it’s listening to the technical chat of other musicians to telling kids sisters about High School before your own, next life stage happens – this is an audience who like to help others, swap intellect and learn lots along the way.

The ‘free economy’ of course, is big business. Few of Leia’s posts neglect to mention money, but few of her favorite times actually necessitate it either. Conversations are a currency within themselves, but it costs nothing to have them. Talk truly is cheap, and the communion of communication imperative.

Brands need to know how to bring the youth market together politely and properly. How to give them the tools to talk and the space to wonder and wander should be rooted at the core of any campaigns you consider, and how to allow them to be themselves, wherever they want, crucial Whilst I’m loath to quote silly old Sting here:  it really is important to ‘set them free’. Shame this isn’t a message in bottle really, a blog will have to do.

Innit. Ruby Pseu. x 

Jul28

Laureline, 16, France

Well, I thought about many things before choosing this event for « a thing that makes a difference ». (that task is great !). So I chose a barbecue that a friend organized a week ago.

It seems quite commonplace but it was a moment that put a big smile on my face for days!

It was my day-off and my friend Stephane asked me to come at his parent’s place, in the mountains, 30 kms away from Grenoble. So I took a train and arrived in a GREEN place. Away from the city!

Jardin

Jardin

Stephane plays keyboard in a band called Cephee Lyra, who play progressive lyric metal according to their myspace ( http://www.myspace.com/cepheelyra ) … I don’t understand really all the meanings of this label but Cephee Lyra roxxx !!

So, when I went there, i knew it was gonna be musical.

And,

we drunk beers, ate sausages…

Barbecue

Barbecue

I listened to technical chats about how to have a better acoustic sound when playing outside…etc (and if you want to knowwhich one I am, I’m the girl in black on the next picture , next to that hot looks-like-a-hippie guy)

Discussion de batteur

Discussion de batteur

Then, the band had no choice and had to play!

There were lots of things to set-up before they played and I tried to understand how things worked but these guys are professional and very quick. They set everything up in a second.

Band

Band

Band

Band

I think I felt a bit embarassed and afraid because everyone here was a musician and was very passionate. Indeed, I was kind of lost in the middle of people talking about instrument brands and sound adjustments etc, but I loved it!

Having the opportunity to meet new people is already something I love! But when i get absorbed in a new field, when I’m surrounded by passionate people. I’ve got the feeling of being a tiny mouse who sneaked into a preserved area.

I witnessed how a musicians meeting was and what happened in that secret society…

Well, OK, I exagrate! First, I’m not totally a musically illiterate, and then, these people were so open and friendly that you can’t see them as the keepers of a secret!

So, then, Cephee Lyra played their show, with their feet in the grass and sunglasses on.

Band

Band

During the show, some neighbours and passers-by heard them from accross the hedge, they won some new fans !

To capture the audience, we have two pictures : one of everybody..

And one of the barbecue which burnt cause we were so captivated by the music !

Jul27

Allan, 16, Beijing

The thing that has impressed me the most recently and has had a big impact on me was the ‘2009 CL Smooth Crew Open Run’ (the biggest street-ball event in Asia).  I have to say that this game really caught the public’s attention, with lots of street-ball fans and hip-hop heads going kinda crazy for it…

Open Run

Open Run

CL Smooth Crew stands for ‘Chinese Legendary Smooth Crew’ a well-known street-ball crew in China and Asia that was established in 2003. Over the years they have made a great deal of progress in the development of both the Chinese street-ball and hip-hop industries. Every team member of CL were trying their hardest to make their team the most influential street-ball team in the world. The captain of CL is a good friend of mine, as we both have a deep passion for hip-hop and street-ball and we both want to let the whole world know about the unique culture from a Chinese teenager’s stand point. The captain told me about his ‘spirit’, as well as his ‘truth’ from playing street-ball, he has said that every one in his crew all enjoy the satisfaction of achieving their goal, they not only get kicks out of playing street-ball but also due to their deep love for the game. The captain devotes his life to doing his best to develop the teenager’s culture industry in China – it means a lot to him. The reason why a lot of people admire him is his great truths:

“there must be both sunny days and raining days on the journey of life, but no matter what happens, we’re never gonna stop balling”

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and

“giving it a shot might not make you a winner, but giving it up will definitely make you a loser.”

His words inspire me a lot. I think we should at least have a dream because when you cease to dream, you cease to live, once you have a dream, anything is possible!

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And now let me show you guys the CL’s moments of glory. They were champions of 2009 Urban Legend Games in China;the captain of CL has been exclusively interviewed by New York Times also CL Smooth Crew have also been interviewed by the same publication. CL smooth crew have been invited to the 1 Street Ball Global Tour in Shanghai, China.

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Here is my exclusive interview with the captain.

Q: what is your dream and your perspective of Chinese street ball and hip-hop culture?

A: I hope I can operate my hobby and make it more professional, I promise every friend of mine that I will devote my life to the game that give off all my respect and attitude.

Q: A lot of fans, particularly older folks, see you as a main reason that a lot of kids nowadays spend more time working on tricks than the fundamentals. Keeping that in mind, do you think your influence on the game of basketball has been positive or negative?

A: Both. I’m the first player to mess the game up in a good way and a bad way. They say I messed the game up, but it’s a compliment saying that in every city, I’ve got somebody playing like me, playing for a team or something. So when somebody like a coach for a high school sees me and talks to me, saying “You got my kids’ heads all messed-up”, that’s because I messed the game up in a positive way.

Q: What is the thing that make you go through all the tough time and make you become who you are today?

A: when my life and career hit the rock bottom, there is some words in my heart that my dream is truly belongs to the game, I have to step up and make my dream alive. I am what I am.

Jul27

Leia, 16, New York

HIKING

I’ve started to become more active this summer. I don’t have much money to go out and do things with friends anymore so we have to stay home and find something cost efficient to do. The other day my two friends Nikki and Houston and I decided to go on a hike and find this lake in our town we had never visited. We spent all day trying to find it, and when we finally did it was the most reliving thing we have ever felt. Despite all our scrapes and bug bites, it was worth it. It was a beautiful day out and we had such a nice time. After we all ran into the pool and went swimming. The perfect ending to a perfect summer day (and we spent absolutely no money).

Hiking with friends

Hiking with friends

BONFIRE
Since none of my friends (or myself) have much money anymore we can’t really go out and spend money to do things so we have to work with what we have. We’ve been having bonfires at my friend Houston’s house. We cook food and talk all night. We literally do not spend more than $10 (on the food) and have so much fun. It’s in the middle of the forest so we can be loud and not bother anyone. We like staying out there as late as we possibly can. My group of friends and I have gotten so close this summer because of our lack of money and I have never been happier than I am right now.

Cooking on bonfire

Cooking on bonfire

FREE CONCERTS

Free concerts are always nice, always. Jelly NYC put on these amazing shows every summer at McCarren Park Pool until this summer where they are now being held in a different location. Regardless, they get amazing acts to play for you for free. You enjoy the nice summer air and some of the best bands touring right now. One show I am really looking forward to later this summer is when Grizzly Bear play the Brooklyn Waterfront for free, the day before I start my first day of college. It will be the perfect ending to my summer. Who doesn’t love free stuff, especially when it’s good?

Free Concerts

Free Concerts

I HAD AN ART EXHIBITION

I had my first photo show a few weeks ago. My photos were printed and mounted and put on display at the Music Hall of Williamsburg in Brooklyn during Northside Festival. There were six other photographers and we all had 7 photos hanging up. I felt so accomplished and so proud of myself. I was the youngest one showing. I had all my friends and family come out to see my photos. It’s so weird seeing them so big, they looked amazing. I was really able to take the time and appreciate what I’ve done for myself in the past four years. I thought about how far I had come, what I had been through, and realized how incredibly worth everything was in the end and that if I put my mind to it (as totally cliche as that sounds), I really can achieve it.

My art exhibition!

My art exhibition!

ROAD TRIPS/DAY TRIPS WITH FRIENDS

I just got back from visiting my friend’s house in Maine. I went up with three of my best friends and we stayed there for about a week. I had no internet and no cell phone service so it really was a “back to basics” type trip. We would spend all day on the porch playing music for each other, writing songs, sharing our favorite songs, going on walks, and swimming in the ocean. The drive up there from New York is 9 hours (not including traffic and rest stops). I’m the only one of my friends that drove up there with a license so I had to do all the driving in one day. It was hard work but I love driving for hours. You just get into this zone where you forget about everything and just listen to your music. It’s so relaxing I can’t even begin to explain. Spending time with friends like that, you really get to know them since you can’t really escape their company.

Road trip!

Road trip!

SPENDING TIME WITH MY FAMILY

Since I’ll be at college, away from my family starting in a few weeks, I’ve been spending more time with them. I feel like I need to teach my little sister everything I possibly can about high school before I leave, because I won’t be there for her when she needs me. We hang out almost every day doing little things together, but we’ve gotten to know each other much better. I’m really going to miss her and it hasn’t hit me yet that I will not be seeing her every day, that I won’t be able to talk to her about what’s going on in my life or hers all that often. It’s a weird thought, I’ve always had her there for me and I’ve always been there for her. Since I’ve been spending so much time at home, taking advantage of everything I have taken for granted my entire life, I’ve been with my family for much more amounts of time. We have dinners together now, and watch movies together as well. We all don’t have that much money to be going out with our friends all the time, and my dad no longer has a job so he is home a lot more often. We have all this time to spend together that we never had before and I am so grateful.

Family

Family

Jul27

Caroline Daniels, iris

After talking to you about the recession we’d like to turn to a subject that’s a little more positive. We want to know what makes a difference to you, where you live and the people around you… Things that have a positive feel to them and impact on you. Anything that puts a smile on your face, is inspirational, optimistic and motivating. We want to know the things that make a difference to you. They can be things that make you think, make your life easier or less stressful, things that help you or a cause that’s important to you or even just something that makes you laugh.

Jun22

i am not a niche market

Hey Grandpa! from Stu on Vimeo.

Jun18

Ruby Pseudo, London

When I talk about this market, I often call them ‘Oxymoronic Youth’; they are young, but adult; optimistic but wary; pessimistic but bold… They have capabilities beyond that of any other generation we’ve known, yet are living through some of the toughest times we’ve seen for years. They want to be different, but find safety in similarity; they want to grow up, but refuse to relinquish that which makes them young. This discrepancy, however, doesn’t make them difficult to market to; it makes them interesting to market to. Too often brands panic about marketing to this generation, but – as we’ve said before – brands don’t panic about marketing to adults, why panic about marketing to the youth?

Perhaps part of this is that we spend so much time supposedly ‘talking above their heads’ that when we come out of our own comfortable cloud, we’ve forgotten a] that they were already listening and b] how to speak properly to them. Allan, in Beijing, for example, talks about the recession, explaining that ‘for us children, we don’t know much’ but follows it with the words ‘about economic theories’, reinstating himself on a rather adult level. Laureline, as you can read, talks about ‘a capitalist world where profits don’t rhyme with the arts’ [isn’t that beautiful?] and Leia about the toll the recession has put upon her family. When they’re already talking like this amongst themselves, it seems awful foolish for brands to pop up and graffiti font all over their mature ‘chat, chat’; with z’s replacing s’s and numbers replacing words like ‘to’, but however much we bang on about it [and we do, believe me], I still see it happening all the time. If you can’t spell, why should we complain when their resumes turn up in text speak? We shouldn’t be worrying about kids acting their age, but about brands acting their age. Appropriation is a horrible, ugly thing. Putting it simply: just don’t do it.

Leia’s piece is a perfect example of ‘never wasting a good recession’. Economic downturns force us to innovate, to improve upon that which we already do and to ensure we get the bloody basics right and get the job done. In essence, it’s a time to ‘innovate or die’, a time to keep calm and carry on, but to do so in the best way you possibly can. Exercising manners in these moments is also crucial. It’s not the time to lull kids in to buying ‘Your Best New Product EVER’ only to bring out ‘An Even Better One Than That’ one week later. Products they can buy and build upon - like the iPhone - work because their money then attains a sense of longevity; they get more pennies for their pound, more dimes for their dollars. Whatever you’re asking them to buy now, as obvious as it sounds, has got to work. If you waste their time, energy and money at this point in time, they’re not likely to forget when we finally force our away out of this messy money quagmire.  This is a time for brands to aid, not abet, to facilitate their fancies and to promote their polemics. And brands need to make them smile too, if you are an entertainment brand, help them escape. Laureline didn’t need the recession to rear up in her episode of Desperate Housewives, just as Leia doesn’t need the topic to turn trendy. What they do want is for brands to help them navigate through this next episode, for brands to talk to them properly, to be honest and to work hard and well. If they’re giving up their holidays left right and saddening centre, the least you can do is what you promise. Don’t let your panic, pessimism, budgets and boardrooms affect them… You’re the adult after all here… aren’t you?