Ruby Pseudo, Consultant, London

Ruby Pseudo has been working on wondering about people, planning, marketing and advertising for over 6 years, having worked at Nike as their Consumer Insight & Ideation Manager and then at Edelman UK as their Head of Brand Culture & Insight. Since setting up her own company this time last year, she still consults for both companies and employs a network of around 500 kids worldwide to work with her on delivering true, goose-bumps insights that lends themselves to the likes of Microsoft, The Olympiad Legacy, Wieden + Kennedy, Unilever and Nike globally. Also lecturing at The University of the Creative Arts (or some such similar name, they changed it last year) on the Fashion Promotion & Imaging course, Ruby is always in somewhat of a rush, rush but enjoying every minute of it. She write for international trends and insights brand PSFK, and has also written for magazines like Clash and MTV’s ‘Sticky’ in the UK, as well as ‘Yummy’ magazine in France about fast food and culture. She writes more than five of her own blogs, and co-authors her blog ‘Ruby Wants a Word’ with her network. Currently working on her new brand book, The Teen Commandments, she drinks far too much coffee. This is a picture of her with a lovely dog called Stella that looks like half bat, half pig. Stella does not drink coffee mind.